Primary and secondary logos for Mama's featuring original vector illustrations.
Mockup of restaurant window signage.
Interior wall decorated with secondary logo mark.
Mockup of staff uniforms featuring the logos.
Menu board for Mama's. In the restaurant, this menu was to be displayed on a digital screen. The menu uses two fonts: Sign Painter for the headers, to tie the layout to the logo design, and American Typewriter for the body copy, to help give that comfy old-fashioned feel to the design. In the background is a duo-toned checked fabric texture, like a tablecloth you might find at your grandmother's house. This texture heightens the overall warm feeling of the design and adds depth to the layout.