Homebody

Branding and ad campaign for Homebody, a fictional fashion retailer based in Atlanta, Georgia. Homebody was founded on the belief that everyone deserves to feel at home in their body, regardless of their skin color, size, gender identity, or sexuality. They don't separate their clothing by gender, only by size and style. Homebody ads strive to feature a diverse set of models, shot in comfortable, relaxed, candid poses. The body copy for these ads was collaged together by hand from old magazines. Through billboards, print ads, and social-media based advertising, Homebody aims to reach a wide variety of potential customers, from teenagers to young adults. Overall, Homebody's tone should be comfortable, friendly, and inviting. Project completed while a student at Auburn University, Fall 2018.

- FEATURED IN THE 2018 AUBURN UNIVERSITY GRAPHIC DESIGN STUDENT SHOW, JURIED BY GAIL ANDERSON -

Full page magazine ad for Homebody, featuring original photography and hand-collaged body copy. The text for the ad reads:

"We're creating a space for comfortable fashion the way you want, in any shape or size you want. We know it's not always easy to find designs that fit your life the way it's really lived, but we have a genuine passion for making quality designs for you to feel safe, comfortable, and, well, yourself. Fashion is at a turning point right now. When you let go of ideas, you can make something unique, without compromising on quality, design, and price. You shouldn't have to pay more because you want mental wellbeing and elevated style. Go ahead—this is called having it all. Suddenly, you're home. You're most welcome as a member of our family." (Click image to zoom)

Street billboard for Homebody, featuring original photography and hand-collaged type. Header text and body copy of the ad reads:

"Express your personal style. This year, allow your home, your body, to wear what you want. This is fashion for all. / Now located on the second floor of Ponce City Market, open every day from 10 AM-6PM. Visit us there, or check us out online at www.homebody.com" (Click image to zoom)

Instagram ad for Homebody, featuring original photography and hand-collaged type. The caption of the ad, after scrolling down, reads:

"The perfect place to find the next fashion trend is in the mirror. If you like what you see, if you like what you’re wearing, if you feel good wearing it, then you’ll be ‘trendy’. Being fashionable isn’t about conformity.’ At Homebody, we take Dr. Aurore Paillard’s words to heart every day. We make clothes the way you want, in any shape or size you want. Both in store and online, our clothes are never sorted by gender. We don’t do menswear for women. We do quality clothes for all people, regardless of your gender identity. Go ahead—this is called having it all. #homebody: be at home, in your body.”

Mockup of the cover and first inside page of Homebody's Winter 2017 catalog and lookbook. The cover is eyecatching in it's clean simplicity. The cover is a front door, and the first page is a shot of two models standing within the open door way, and the open door can be seen to the left, symbolizing coming home. Each catalog begins like this, with a different door on the cover and different models standing in the open doorway. Collaged clothing item captions and hand-drawn arrows point to a few of the items readers can expect to see within the catalog. Like the other Homebody print material, models are shot candidly, in relaxed and happy poses. (Click image to zoom).

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